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Just the Facts
One of the biggest mistakes new mystery shoppers make that leads them to not getting their business up and running well is not sticking to the facts.
The problem is that the guidelines for the mystery shop that you are doing are going to be set in stone. That is, they have laid the foundation for the mystery shop. If you are to work with them, you need to take those guidelines, follow them to the T and then report back in the proper manner.
If you use opinion rather than fact, you will not get many shops from this time forward. Here is why.
If you are to enter a location and determine if the location is clean and you answer with, Although the floors were clean and free from debris, I did not find the promotional material to be beneficial to my tastes. This is in fact an opinion statement and not effective, beneficial, or worth their money to pay you.
Instead, what you should say is something like, The floors in the location were clean and free from debris. I noticed the promotional material for this month's sale hanging neatly. The windows were clean and smudge free around the materials hanging there. This is all fact and has nothing to do with what you think, rather just what is there.
In some cases, the mystery shopping companies will ask you to put in your opinion and then it is just find and even a very important part of the process. But, also insure that this is what they are asking before you get started.
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